nutrition

So, are what you eat and your cravings strictly dictated by how you are marketing to? One man, Mr. Jeff Dunn, believes that marketing carrots the same way Doritos are marketed will have an end result of doubling the carrot market. He has decided healthy foods need to be marketed as well or better than junk food. Dunn is quoted as saying if, “Doritos can sell cheeseburger flavored Doritos, we can sell baby carrots.”  Dunn, a marketing guru, believes the same techniques and media’s can be utilitized for selling healthy foods and junk foods alike.    Dunn, whose resume and family legacy include Coca-Cola, followed in his father’s footsteps working for the marketing giant carving out deals for events that include the Olympics and the Super Bowl.  Dunn, who saw the market share for carrots dropping during the recession decided, after doing some focus groups and polls, that carrots had never really be properly “marketed”.  He and his firm, Bolthouse, are taking on an aggressive campaign that does not remind buyers of the healthy aspects of carrots, but one that inspires a more emotional, humorous or impulsive response.  That emotional impulse has been one that has worked for Coca-Cola for decades.  Dunn’s belief is that people don’t want to be told what they should eat and why, they want to be wooed by and romanced by their food.  Now, several years later, Dunn’s hard work and research seem to be paying off. A concept the healthcare market would be very happy to see.  For the last decade, the healthcare industry has been trying to encourage their clients to live healthier lifestyles.  They have tried to entice their customers by joining together with companies such as Jenny Craig and 24HourFitness to give their customers negotiated discounts, but what if it is just a matter of marketing perspective.  Shouldn’t the right and healthy choices be marketed with the same or more zest than the unhealthy alternative?  Insurance companies want to inspire people to trim up and slim down, perhaps they should take a lesson from Mr. Dunn whom may be about to revolutionize the health of our nation one well done marketing campaign at a time.  To find out which insurance companies offer special health incentives and find competitive rates on family health insurance policies go to www.policystore.com .  To find out more about the government’s suggested healthy eating habits visit www.nutrition.gov.